- February 26, 2020
- Posted by: fyber
- Category: Branding
“Put your best foot forward.”
“First impressions last.”
“Love at first sight.
These are just a few of the most popular sayings about first meetings and encounters. These are not just meant for people though. These quotations can also be applied to your business.
From your logo to your corporate stationery design, how your brand appears to your intended audience plays a crucial role in creating a good and, hopefully, lasting impression.
Creating a Face for Your Brand
Your brand image is a vital tool in growing your business. Aside from the numbers and percentages involved in running your business, the branding and communication side are also a very important factor in establishing a strong image in the hearts and minds of your target market.
Branding requires careful planning and precise execution to be successful. When you want to grow your brand and business, it is essential that you hire or secure the services of a knowledgeable team of branding experts. These branding specialists will make use of marketing data and interpret it to create working strategies that will contribute to realizing both your branding and business objectives.
One of the critical factors in implementing a successful branding strategy is to design consistent and coherent branding tools to be used in propagating brand awareness. This means that everything – from the smallest notepad to the biggest billboard – must carry the same look and message that your brand stands for. A uniform look will greatly help in driving down the message to your public and planting the seeds of loyalty in them.
If you want to have a unified look in support of your branding objectives, then it is highly encouraged that you take note of these design services that can enhance brand perception.
Here are three examples that you can look into to help boost your branding and business efforts:
1. Annual Report Design
Corporate annual reports are thought of to be boring and lifeless. However, these are part of a business’ reportorial requirements and must be accomplished no matter what.
With the help of branding masters, your annual report can be an opportunity to weave in colorful stories about your brand and company. It is a chance to incorporate compelling content and captivating graphics to tell a story. Arresting visuals and infographics add sugar and spice to otherwise dry topics. Brilliant photography and a strong tone of voice can meld together and produce a powerful brand narrative that will catch and contain the reader’s attention.
All these and more are possible when you decide to seek the services of a reliable branding group to take care of this relatively taxing project. In their hands, what was once thought of as a dreary manuscript can be turned into an interesting piece of useful information.
2. Corporate Stationery Design
Creating matching sets of corporate stationery is another strategy to push for brand awareness and recognition. A beautifully printed calling card can speak volumes about your business. The same goes when you use premium letterheads when sending out your official communiqué. Your company’s well-designed brochure can also help in effectively communicating your products or services.
These print collaterals that are all part of a unified branding strategy all work together to paint a clear picture of who you are in the minds of the people that matter most. From envelopes, flyers, leaflets, notepads, and other office stationery to point-of-sale materials and tools, these branding materials all add up to promoting your brand.
Aside from printed collateral, the design of your digital communication suite – such as your email and presentation templates – should also be handled by a branding and design agency that understands the importance of branding strategy.
3. Restaurant Branding and Menu Design
Whether you’re handling the marketing and communications of the best steakhouse in town, an authentic Japanese restaurant, or a local burger haunt, effective restaurant branding is important.
From the design of your menu down to other printed collateral like placemats, receipts, promo vouchers, flyers and the like, the overall look and tone should be aligned with your branding strategy. Consistency is key, as this will create a pieced-together picture of your brand image in the minds of your patrons.
The uniform look and message in your restaurant collaterals will give your clients a taste of how you do business. A meticulously organized and artistically designed restaurant menu, for example, gives your diners the confidence that you have devoted time and effort in curating the best dishes and drinks for their enjoyment. This will not only give them the right impression but also helps in showing them that you pay keen attention to detail.
Bright Branding Practices
While there are other mediums you can use to promote your brand, there are below-the-line collaterals that you can use to effectively raise branding awareness and loyalty. Through custom-designed company stationery, digital templates, and printed materials, you can drum up interest and favor for your brand and business.
Just make sure that when you decide to invest in these branding vehicles, you also invest in a good branding team that can create sound strategies, design enthralling visuals, and execute campaigns seamlessly to come out with successful results.